Altri Strumenti

Analisi SWOT


L'analisi SWOT è uno strumento per l'individuazione di punti di forza ("Strengths") e punti di debolezza ("Weaknesses") e per l'identificazione dei fattori che costituiscono un'opportunità ("Opportunities") o una minaccia ("Threats") per il presente o per il futuro. E' uno strumento molto semplice ma al tempo stesso estremamente efficace.

L'analisi SWOT è spesso introdotta dalla preparazione di un foglio diviso con i 4 quadranti corrispondenti ai 4 elementi appena identificati:








In ciascuna delle 4 aree vanno inseriti punti di forza, di debolezza, opportunità e minacce.

Possiamo aiutarci con una serie di domande guida:


Punti di forza

Punti di debolezza

Advantages of your business

Your capabilities

Experience and knowledge


Innovative aspects and possibilities



Improvements needed

What to avoid

Capability gaps

Cash flow


Market penetration

Missing resources



Opportunities you think you have


Production innovation

Technology innovation

Geographical expansion

Trends you could foresee

Strengths that could be opportunities



Cash-flow problems

New technology threats

Key staff

Market changes


Several criteria could be placed in more than one of the boxes and could for instance both be a Threat and an Opportunity.

Strengths and Weaknesses are considered to be internal to your business or organisation while Opportunities and Threats are more depending on external factors. It is of course also possible to try to analyse your competitors through a SWOT-analysis even though you probably do not have all data available to be sure how correct the analysis is.

Try to make the analysis not too big and complicated, just finish up not exceeding 4-10 sentences in each box.

With a good analysis you can focus to decrease threats and take advantage of your business opportunities.

You might also make an SWOT analysis on a personal basis to identify your own opportunities and threats.


Fonte: Managing Innovation and R&D Processes in EU Environment, 2007