Project Definition

You finished the IDEA analysis stage. This means you have collected, filtered and evaluated the ideas fitting best your business strategy.


You implemented the “business as usual” ones and identified the ideas which have the “Just do it” factor. What should be left at this stage are the ideas which will be more difficult to implement because they need full planning, resourcing and clear processes. Most people call those ideas “projects”.




Here we are: Where do we start when defining a project properly? There are some core rules when working on a project concept: It should – at least - include a first formulation of the goals, feature product development considerations, an outline of the economic conditions and a rough draft budget.


In the blog articles in this section you will find more inputs. Find out which is YOUR way of conceptualizing projects.


@all partners: Here you should find good examples on how to do a project definition in your language (see some examples below).


Here we present the minimum standards for defining a project. These should be followed in order to clearly communicate the objectives to all people involved. This project definition stage forms the basis for a more detailed concept and for the further project development. The project definition should include – at least - the following essential basic data:


A good approach to develop a project definition in more detail is to use a sample of questions to explore an idea from different perspectives. Here are two approaches presented, which can be presented in the form of a “wanted poster”.


The Product Requirements Specification (PRD) defines a product which a company is making, or the requirements for one or more new features for an existing product. A PRD should generally define the problems that a product (or product feature) must solve, but should avoid defining the technical solution to those problems..


In this section we recommend to you to review your business plan in order to check if your project idea fits into your overall strategy. But what if you do not yet have a business plan? Then you should work with a start-up plan; a a simpler version of a business plan. A start-up plan is a good first step towards completing a full business plan.