Taking the First Step
“Innovation is
all about change for better.”
Harvey Wade
There are many definitions of the term “innovation” and even more concepts, theories and suggestions on how to implement innovation management in companies. In the 2inno project we will not focus on ONE definition or ONE concrete concept of how to implement innovation management. We think that an open minded approach is needed in order to help SMEs to develop their own appropriate strategy. We invite you to go through all of the content we developed for this section. Jump into the topics that interested you. Learn as much as possible and.... if you feel lost, go to the 2inno Coaches site.
In general we follow the motto "Look at the bright side of life", but when starting Innovation Management you should "Look for problems first": Innovation experts like Roy Luebke, Jorge Barba and Gijs van Wulfen strongly advice to always “start with a problem”. Structuring a successful innovation requires a lot of energy and time from all parties involved. Why should a company do innovation if there is no problem?
In the articles below we want to share our ideas with you on how to get started.