STOP/GO decision
After the evaluation process a clear decision has to be made: We anticipate that in many SMEs the same questions may arise.
a) Do we have an evaluation process?
b) Do we have a clear business strategy?
c) Who is responsible for this important decision?
If you can't answer these questions you have to do some work before getting started, because this first STOP / GO decision represents a preliminary decision that has to be checked twice before entering the next stage "Concept".